第三节故事激发市场潜力(3)

  第三节故事激发市场潜力(2)

  甚至玛丽莲·梦露也为钻石高唱赞歌:

  钻石是女孩最好的朋友!

  The French are glad to die for love

  法国人乐于为爱而死

  They delight in fighting duels

  他们喜欢决斗

  But I prefer a man who lives and gives expensive jewels

  但我喜欢一个单身男人赠送昂贵的珠宝

  A kiss on the hand may be quite continental

  吻手礼也许很欧式化

  But diamonds are a girl?s best friend

  但钻石是女孩最好的朋友

  A kiss may be grand but it won?t pay the rental on your humble flat, or help you at the automat

  一个吻也许很重要,但它不能支付你简陋公寓的租金或在售货机前帮忙

  Men grow cold as girls grow old

  当女孩变老时男人变得冷酷

  And we all lose our charms in the end

  我们最终都将失去魅力

  But square?cut or pear?shaped

  (变得)干瘪(square?cut直角切,意失去曲线 )或肥胖(女性肥胖呈梨形)

  These rocks don?t lose their shape

  这种石头不会改变形状

  Diamonds are a girl?s best friend

  钻石是女孩最好的朋友

  Tiffany?s ... Cartier ... Black Star, Frost Gorham

  Talk to me, Harry Winston, tell me all about it!

  (Tiffany?s,Cartier,Black Star,Frost Gorham,Harry Winston都是珠宝品牌)

  There may come a time when a lass needs a lawyer

  也许有时情妇需要一个律师

  But diamonds are a girl?s best friend

  但钻石是女孩最好的朋友

  There may come a time when a hard-boiled employer thinks you?re awful nice

  也许有时当一个无情的老板觉得你特别挑剔

  But get that ice or else no dice

  那就要冷静否则就没有骰子

  He is your guy when stocks are high

  当股票(指女孩)价高时他是你的人

  But beware when they start to descend

  但当它们跌价时要小心

  It?s then that those louses go back to their spouses

  那时这些虱子就溜到他们配偶的身边

  Diamonds are a girl?s best friend

  钻石是女孩最好的朋友

  I?ve heard of affairs that are strictly platonic

  我曾听说严格意义上恋爱是柏拉图式的

  But diamonds are a girl?s best friend

  但钻石是女孩最好的朋友

  And I think affairs that you must keep liaisonic are better bets if little pets get big baggettes

  我认为你必须时时关注的恋爱是个好赌注,要是小宠物们(从中能)得到大袋收获

  Time rolls on and youth is gone

  时间逝去青春不再

  And you can?t straighten up when you bend

  当你弯曲身子就不能再直起来

  But stiff back or stiff knees

  而只有僵直的背或僵直的膝盖

  You stand straight at Tiffany?s

  你直面着Tiffany?s

  Diamonds, diamonds

  钻石,钻石

  I don?t mean rhinestones

  我不是指人造的钻石

  But diamonds are a girl?s best, best friend

  但钻石是女孩最好的朋友故事的经济价值首先在于它的广泛适用性,好的故事都在诉说人性中的本真,是人所共有的。如钻石说的爱情故事,无论穷人还是富人,都同样需要爱情,所有的爱情都同样伟大。这个故事让钻石从非必需品变成必需品。这个故事打开的,是一个由每一个消费者构成的巨大市场,它能够带来巨大的财富。

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